MG Motor India has hit an impressive milestone with its newly launched electric vehicle, the MG Windsor. Within 24 hours of opening bookings, the automaker secured 15,176 reservations. The Windsor, MG’s third EV for the Indian market, is positioned between the compact Comet EV and the larger ZS EV, appealing to a broader audience with its affordable and sustainable mobility solutions.
MG Windsor: A Groundbreaking EV Launch for India
Launched on September 11, the MG Windsor marks MG’s entry into the competitive compact SUV segment of the electric vehicle market. Available in three variants with various powertrain and battery pack options, the Windsor offers flexibility to cater to different customer preferences. The vehicle is available in four stunning colors: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.
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Battery as a Service (BaaS): A Game Changer
One of the Windsor’s unique selling points is its “Battery as a Service” (BaaS) feature, allowing customers to rent the battery for just ₹3.5 per kilometre. This innovative model significantly lowers the vehicle’s acquisition cost, making electric mobility more accessible to Indian buyers.
What MG Motor India Says
Satinder Singh Bajwa, Chief Commercial Officer at JSW MG Motor India, expressed his gratitude for the overwhelming response:
“We are grateful to our customers who have embraced the MG Windsor wholeheartedly and enabled it to reach the milestone of 15,176 bookings in just one day. This achievement solidifies MG Windsor’s position as a progressive force in India’s electric vehicle market.”
Windsor’s Role in India’s EV Evolution
The remarkable response to the MG Windsor underscores the growing demand for eco-friendly and cost-effective transport solutions in India. With increasing awareness of sustainability, the Windsor’s popularity is a clear indicator of India’s shift toward greener transportation options.
Conclusion: MG Windsor EV Bookings
The launch of the MG Windsor EV and its staggering achievement of 15,176 bookings in just 24 hours is a testament to the growing appetite for electric vehicles in India. With innovative features like the Battery as a Service model and a focus on affordability, the Windsor is set to redefine the compact SUV segment and make sustainable mobility a reality for more Indian consumers. As MG Motor continues to pave the way for electric transportation, the Windsor’s success highlights the shift towards environmentally friendly options and the importance of consumer demand in shaping the future of the automotive industry. As we look ahead, it’s clear that the MG Windsor is not just a car; it represents a significant step towards a greener and more sustainable driving experience in India.
