Hyundai has officially revealed Concept THREE, the first compact EV under its Ioniq sub-brand, at IAA Mobility 2025 in Munich. The car isn’t just another electric vehicle; it’s a statement of intent. Designed for Europe’s fast-growing compact EV market, the Concept THREE introduces a fresh “Art of Steel” design language that will shape Hyundai’s future electrified lineup.
Hyundai- Concept THREE
Compact, Bold, and Sustainable
The Concept THREE merges futuristic design with eco-friendly engineering. Its aerodynamic profile is paired with expressive detailing like Parametric Pixel lighting and an anodised-effect finish. Inside, Hyundai emphasizes sustainability and modularity:
- Ocean-waste textiles and aluminium foam highlight its eco-credentials.
- A customisable “Bring Your Own Lifestyle” module system offers flexibility for diverse customer needs.
- A minimalist yet futuristic cabin design ensures intuitive usability.
European Focus with Global Impact
The Concept THREE is more than just a concept car — it’s a cornerstone of Hyundai’s broader electrification roadmap. With Europe at the center of compact EV demand, Hyundai is strategically positioning itself:
- Every model in Europe will feature an electrified version by 2027.
- 21 EVs are planned globally by 2030.
- The Concept THREE showcases Hyundai’s ambition to lead in design, sustainability, and technology.
Design Inspiration: Heritage Meets Modernity
Though futuristic, Concept THREE pays homage to classic JDM hatchbacks with sharp creases and dynamic proportions. At the same time, it carries forward the design DNA of the Ioniq 6, blending modern aerodynamics with bold styling cues.
Closing Thoughts on Hyundai Concept THREE
The Hyundai Concept THREE is more than a showpiece — it’s a vision of mobility designed for Europe, inspired by sustainability, and executed with style. As Hyundai pushes toward an all-electric future, this compact EV concept could very well become the brand’s most important step yet in making electrification mainstream.
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