Mahindra is set to revolutionize the lifestyle SUV segment with the launch of its highly anticipated 5-door Thar, now officially named Thar Roxx. Set to debut on August 15th, 2024, this new model promises to combine adventure capabilities with everyday comfort. Let’s dive into what we know so far about the mid-variant of this exciting new offering.

Contents

Mahindra Thar Roxx: The Compact SUV Challenger Attractive Pricing Strategy Mahindra Thar Roxx Mid-Variant Interior: A Closer Look Infotainment and Controls Comfort Features Seating and Interior Design What’s Missing?Engine Options of Mahindra Thar Roxx Conclusion

Mahindra Thar Roxx: The Compact SUV Challenger

The Mahindra Thar Roxx is poised to enter the competitive compact SUV segment, going head-to-head with popular monocoque rivals such as:

Hyundai Creta
Kia Seltos
Honda Elevate
MG Astor
Maruti Grand Vitara
Toyota Hyryder
Skoda Kushaq
Volkswagen Taigun
Citroen C3 Aircross

Additionally, it will compete with upcoming models like the Tata Curvv and Citroen Basalt.

Attractive Pricing Strategy

Following Mahindra’s previous launch strategies, the Thar Roxx might come with an enticing introductory price. Speculations suggest a starting price of around Rs 11 lakh (ex-showroom) for the first 25,000 customers, making it a compelling option in its segment.

Mahindra Thar Roxx Mid-Variant Interior: A Closer Look

Recent spy shots have revealed exciting details about the mid-to-high spec variant’s interior. Here’s what we can expect:

Infotainment and Controls

A new 10.2-inch infotainment screen supporting wireless Android Auto and Apple CarPlay
Steering wheel similar to the XUV700
Push-button start feature

Comfort Features

Single-pane sunroof (panoramic sunroof reserved for top-spec variant)
Semi-digital instrument cluster
Roof-mounted speakers for front and rear passengers
Frameless auto-dimming IRVM (Inside Rear View Mirror)

Seating and Interior Design

White leatherette upholstery (an interesting choice for an off-road-capable vehicle)
Front and rear armrests
Four adjustable headrests
Rear AC vents
Grab rails on all doors for easy ingress and egress

Also Read: Automatic or Manual? Why Not Both? Yamaha MT-09 Introduces Y-AMT

What’s Missing?

It’s worth noting that this mid-variant lacks some features that will likely be present in the top-spec model:

No ADAS (Advanced Driver Assistance Systems) suite
Absence of a 4X4 lever or shift-on-the-fly system, suggesting this variant might be rear-wheel-drive only

Engine Options of Mahindra Thar Roxx

The Thar Roxx is expected to carry forward the engines from the current 3-Door Thar:

1.5L Diesel
2.0L Petrol
2.2L Diesel

However, there may be adjustments to the performance metrics to accommodate the added weight of the 5-door model.

Conclusion

The Mahindra Thar Roxx mid-variant promises to offer a compelling balance between feature-rich comfort and adventurous capability. While it may not have all the bells and whistles of the top-spec model, it presents a well-rounded option for those seeking a versatile SUV.

As we eagerly await the official launch on August 15th, 2024, the Thar Roxx is shaping up to be an exciting addition to Mahindra’s lineup. It has the potential to redefine expectations in the compact SUV segment, offering a unique blend of on-road comfort and off-road prowess.

Stay tuned for more updates as we approach the launch date of this game-changing SUV from Mahindra.