MG has launched its latest electric vehicle, the Windsor EV, marking the brand’s third EV offering in India after the ZS EV and Comet EV. With a starting price of Rs 9.99 lakh, the Windsor EV boasts a funky exterior design and several segment-first features. Available in three variants—Excite, Exclusive, and Essence—the EV caters to various customer needs, offering a balance of essential features and luxury. Let’s dive into what each variant has to offer.
Also Read: MG Windsor EV is Set to Debut in India on September 11
Windsor EV Variants: Feature Breakdown
1. Excite Variant
The base variant, Excite, offers essential yet impressive features:
- LED Projector Headlamps & DRLs
- 17-inch Steel Wheels with cover
- Fabric Seats & 60:40 Rear Split Seat
- 10.1-inch Touchscreen with Wireless Apple CarPlay and Android Auto
- 6 Speakers & Reclining Rear Seat
- Automatic Climate Control and Cruise Control
- Safety: 6 Airbags, ISOFIX Mounts, Electronic Stability Control
- Convenience: Keyless Entry, Steering-mounted controls, USB ports
- Advanced Features: Hill-start/Descent Assist, Rain-sensing wipers
This variant is ideal for those seeking affordability with a good mix of modern features.
2. Exclusive Variant
The mid-spec Exclusive variant builds on the Excite features, adding a touch of luxury:
- 18-inch Diamond Cut Alloy Wheels
- Leather Seats with Soft-touch Dashboard and Door Pads
- Larger 15.6-inch Touchscreen & 8.8-inch Digital Driver Display
- Power Adjustable Driver’s Seat & Wireless Phone Charger
- 360-degree Camera for better parking assistance
- Tyre Pressure Monitoring System (TPMS) and Auto-fold ORVMs
- Connected Car Tech with more smart features
This variant targets those looking for premium comfort and tech upgrades.
3. Essence Variant
The top-spec Essence variant includes all the Exclusive features, along with these luxurious upgrades:
- Multi-colour Ambient Lighting for a sophisticated cabin atmosphere
- 9-speaker Infinity Audio System for an enhanced sound experience
- Panoramic Glass Roof for a spacious feel
- Ventilated Front Seats and an Air Purifier for added comfort
The Essence variant is designed for those wanting a truly upmarket EV experience.
Pricing and Rivals of MG Windsor EV
The MG Windsor EV starts at an aggressive price point of Rs 9.99 lakh (ex-showroom), but with a catch—this price does not include the battery. Instead, users pay for battery usage at Rs 3.5 per km, essentially renting the battery. Despite this, the Windsor EV’s larger size and features position it as a strong contender against rivals like the Tata Nexon EV, Tata Punch EV, and Mahindra XUV400.
Conclusion
With three versatile variants and a range of features, the MG Windsor EV caters to diverse customer preferences, from essential tech to premium luxury. Its pricing strategy, while innovative, may prompt buyers to consider long-term costs. For those looking to step into the EV segment, the Windsor EV offers exciting choices at every variant level.
Also Read: MG Adds Panoramic Roof to Windsor EV
