Royal Enfield has taken a giant leap in the pre-owned motorcycle market with the expansion of its REOWN service. Originally launched in 2023, REOWN has now made its mark in 236 cities across India, offering motorcycling enthusiasts a trustworthy platform to buy, sell, and exchange pre-owned Royal Enfield motorcycles.
What is REOWN?
REOWN is Royal Enfield’s pre-owned motorcycle service, designed to provide a seamless and transparent experience for customers. It operates through 475 dealerships in 24 states, making it one of the most extensive used bike networks in the country. The service offers certified, inspected, and refurbished Royal Enfield motorcycles, ensuring customers receive reliable, quality vehicles.
Key Benefits of REOWN
- Certified Pre-Owned Bikes: Every motorcycle sold through REOWN undergoes over 200 technical and mechanical checks. Refurbished using genuine parts at authorised service centres, each bike meets the brand’s high standards.
- 12-Month Warranty & Complimentary Services: All certified motorcycles come with a 12-month warranty and two free services, offering customers peace of mind with their purchase.
- Loyalty Program: REOWN also introduces the RE-to-RE loyalty programme, offering exchange benefits for customers upgrading from a pre-owned Royal Enfield motorcycle to a new model.
Seamless Online and Offline Experience
REOWN is available both online and at dealerships. Customers can schedule free inspections for their motorcycles online and choose from a variety of pre-owned bikes at nearby dealerships. Through partnerships with companies like Adroit Auto, SAMIL, and Instabid, REOWN also facilitates the exchange of non-Royal Enfield motorcycles, making it easier for buyers to find the perfect bike.
A Commitment to Accessibility and Quality
Royal Enfield’s expansion of the REOWN platform is a testament to the company’s commitment to enhancing customer experience. Yadvinder Singh Guleria, Chief Commercial Officer of Royal Enfield, highlighted that the rapid expansion to 236 cities within a year reflects their dedication to making quality pre-owned bikes accessible to more customers across India.
As the demand for pre-owned motorcycles continues to grow, Royal Enfield aims to offer an easy and transparent platform for enthusiasts to buy, sell, and exchange their bikes with confidence.
Why Choose REOWN?
- Convenience: Available online and at over 475 dealerships across 24 states.
- Trust: Certified pre-owned bikes with thorough inspections and refurbishments.
- Loyalty Rewards: Exclusive exchange benefits through the RE-to-RE programme.
Conclusion
With its REOWN service, Royal Enfield is revolutionizing the pre-owned bike market, offering an extensive network of certified motorcycles with a focus on quality and customer satisfaction. Whether you are buying, selling, or exchanging your Royal Enfield motorcycle, REOWN is now the go-to platform for motorcycling enthusiasts across India.
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