In a significant move for the Indian automotive media industry, Value Drive Technologies, the parent company of Spinny.com, has acquired Haymarket SAC, a joint venture between Haymarket Media Group and the Sorabjee family.
What This Acquisition Means for the Automotive Industry
With this acquisition, Spinny brings under its umbrella the flagship automotive publications Autocar India, Autocar Professional, and What Car? India. The move aims to enhance Spinny’s engagement with car buyers and enthusiasts, further solidifying its footprint in the growing Indian automotive market.
Haymarket Retains Its Non-Automotive Portfolio
Haymarket Media Group will continue to operate its non-automotive media brands, including B2B titles like Campaign India, PrintWeek India, and WhatPackaging?, as well as consumer-focused publications such as Stuff India and What HiFi?.
Key Figures Share Their Vision
Niraj Singh, Founder & CEO, Spinny:
“Having long been a client and admirer of Haymarket India’s automotive brands, I am thrilled to bring them into the Spinny family, further cementing our position in the burgeoning Indian automotive market.”
Kevin Costello, Global CEO, Haymarket Media Group:
“Hormazd and Naheed staying on as non-executive directors ensures the legacy we have built continues to flourish.”
Hormazd Sorabjee, MD, Haymarket SAC:
“This is an inflection point for me as I look forward to the huge opportunities under Value Drive’s ownership to further grow our automotive brands.”
The Road Ahead: Future Growth and Innovation
The acquisition marks a transformational shift in the Indian automotive content space. With Hormazd Sorabjee continuing to lead editorial operations, industry insiders expect enhanced content innovation and deeper consumer engagement under Spinny’s ownership.
With the Indian auto industry booming and digital automotive content consumption at an all-time high, this acquisition is well-positioned to drive new synergies between media and automotive retail.
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